Container commercial buildings: suitable space design for modern enterprises, reducing costs and enhancing the sense of space design

Don't be surprised when an eye-catching Puma commercial building suddenly appears in a port or an open space in a certain town within a few days. It is Puma City, one of Puma's promotional projects.

Puma City is like a 'pirate ship' that docks around with the brand flag and robs people's attention. In terms of scale, Puma City is the first truly mobile container building. Due to the mobility of the container originally used for freight, the designer made full use of the existing advantages of the global transportation network. 24 containers with a length of 12 meters are all the spatial components of Puma City, which are reassembled in various international ports to tell brand stories and spread brand spirit.

Puma City is formed by stacking three layers of containers, with an internal area of ​​1,100 square meters. The first floor is the sales area, which is composed of two complete sales spaces, both of which are double-layered open spaces, forming a concentrated upward towering feeling, bright and fashionable. The second floor is the office and storage area. The office area is located on the hollow platform. The closed storage area and the open space form a strong spatial contrast. The top floor is a leisure and entertainment area, with bar, lounge and terrace activity space, which makes this place no longer a pure marketing space, but a place for youth cultural exchanges, which also enhances the brand's attractiveness.

The block arrangement of the building breaks the completely regular alignment and the stereotype of the container building in the inherent thinking, making the overall image fashionable and dynamic. The dislocation design of the container blocks in the vertical direction forms a large number of hollow spaces, which can be used as balconies and roof terraces. At the same time, the dislocation space increases the contact area between indoors and outdoors, which solves the problems of natural ventilation and heavy reliance on artificial lighting in large public spaces, and is also a positive response to current environmental problems.

It is noteworthy that Puma City is currently one of Puma's largest brand promotion projects. The building surface is made up of 24 containers piled up with a fashionable red color representing the brand spirit, and the company's huge graphic logo is branded on the facade. The volume The staggering of the cabinets also makes the logos scattered and scattered, but the visual compensation mechanism of the human brain will deepen the impression of the logos many times and establish a unique recognizability. The form and the block complement each other to benefit the shape.

Puma City was designed to address the construction challenges of any building of its kind, including severe climate change, with unique electrical outlets and HVAC systems for ease of assembly and operation. The building is assembled horizontally and vertically using 12m long shipping containers and many existing container connectors. The container itself is a modular space unit as well as a structural unit. This kind of industrialization and standardization makes container buildings shine in modular design.