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The container business circle from the UK, what charm does it have to bring the plot back to life?

by:Lida Group     2023-01-27

With the development and popularization of modern networks, the financial environment has undergone great changes. The traditional business model has been impacted, and the online consumption model has begun to change the business thinking of physical stores, prompting physical stores to change and seek new business models. Therefore, the model of signing long-term contracts between retail stores and tenants is relatively no longer applicable. What was born is the container commercial building. Today, the engineer editor is here to introduce a project from the UK - boxes park. It is a temporary commercial block composed of 72 containers. While awakening the new vitality of the site, the project also responds to the current economic environment in the language of architecture. The container units in it are operated on a one-year lease.

It is worth mentioning that Boxes Park is the first pop-up shopping center in the world. As a large-scale commercial complex, Boxes Park has a total of 40 stores, and the variety of products is also very rich, reflecting the great attraction of the entire commercial complex. .

The plot of this project is located in a long and narrow plot that has been idle for more than 40 years in the emerging literary and artistic district of East London. Through the use of container buildings, the designer has successfully rejuvenated the land, brought in the flow of people, and formed a new style of area. The building plan is composed of 60 containers, which are regularly arranged with a height of two floors and a width of five rows. The first floor is the shops open along the street. The low cost, low risk and unique style of the container are perfectly used.

The developer leases a single container to individual merchants through brand screening, which enriches the overall service scope and product form. The second floor is mostly public and leisure space, and coffee shops, galleries, restaurants and other spaces are built, so that the entire second floor space can provide tourists with a comfortable leisure experience and a wide view.

The standardization of container construction and its own characteristics endow container shops with the characteristics of mobility, build new business advantages, and provide new vitality to offline physical stores, which is also one of its unique characteristics. If some merchants think that they cannot take advantage of the current location, or do not match the passenger flow demand of this location, or even cannot make a profit in the current location, the function of the container can allow them to directly relocate their stores to other locations, which reduces the need for them to find a way out. The cost also provides a new possibility for the commercial district to retain merchants.

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