Under the new normal, prefabricated housing enterprise marketing innovation to do?

Under the new normal, prefabricated house enterprise marketing innovation to do? market competition, increasingly highlight the importance of marketing. Consumer affects the fate of the prefabricated house enterprises in the new period of economic growth is slowing, easing overcapacity prefabricated housing enterprise crisis have to accelerate the pace of expansion of new markets, at the same time, in order to obtain consumer recognition, regardless of the future development trend of prefabricated house enterprises should attaches great importance to the innovation of marketing mode. Traditional marketing is no longer meet the demand of enterprise development is not for the purpose of selling the brand promotion and brand innovation are all play rascal, the explicit other words, at the same time is also very true! The new normal & throughout; industry, profit is particularly valuable. But when it comes to marketing, of course, here is not to say that the chase the profit does not regard the product quality, this is in the Internet age of today, how to improve the creativity of marketing, how to use all kinds of marketing means to guarantee the quality of products on the basis of the maximum profit for the enterprise. Today, advertising, sales promotion and so on traditional marketing under the trend of new media become a bit weak, consumers are the common means is not move, prefabricated housing enterprises want to rob to a certain market in the new period will have to seek a new way of marketing innovation. enterprise marketing innovation of three steps: first, to make product innovation, from the perspective of marketing, broaden the single product design innovation, strive to improve the innovation of the product category. Second, is the innovation of the marketing ability. Now prefabricated housing enterprise marketing can no longer is a pure brand creative advertising is given priority to, to transform the marketing point of view, from the brand, product, marketing & throughout; The trinity, product marketing channel. From product to marketing, brand, service innovation of the prefabricated housing market now is also key. Third, the innovation is a prefabricated houses and pure and fresh agent in the development of enterprises. May not directly to produce a great impact on the marketing, but a series of moves throughout the &; Will be much on the spleen publicity and marketing the long term. In fact, this kind of micro innovation cost is very low, as long as after brainstorming, properly combine the social hot spots and brand innovation can produce very big effect.

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What Lida Group discovered was that innovation occurs when business models match up with one or more of the prefab houses where technological advances overlap with market needs, thus resulting in growth and transformation.

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